In this article:

1. View and manage your contribution forms
2. Downloading contribution form data

View and Manage Your Contribution Forms

To see your list of forms, log in to your ActBlue account and click “Fundraising” in the left navigation bar.

At the top, you will see the number of contributions, dollars raised, and average contribution size across all your contribution forms. Next is a list of all your contribution forms, the dollars raised, and the number of contributions for each form. Click “Actions” to copy your form link, edit and preview your form, view your form’s statistics, duplicate it, or delete it. 

To see your deleted forms, navigate to the “Deleted” tab.

To see your form’s fundraising statistics, log in to your ActBlue account, click “Account” in the top right corner, and select “Fundraising.” 

Click on the title of your form.

You will see detailed information on your form’s performance, beginning with a bar graph that shows how your form has done in the past seven days. You can customize the time frame using the dropdown in the top right corner of the graph.

Next is a series of modules that dive deeper into your fundraising numbers. 

• Conversion Rate: the number of conversions divided by the total number of visitors to your form. For example, if your form receives 200 visitors in a month and has 50 donations, the conversion rate would be 50 divided by 200, or 25%. For the strongest data, we don’t recommend donating to your form while logged in. Doing so can affect the accuracy of your conversion rate. 
• Total form visits: the total number of people who visited your form. If you visit your own form while logged into your ActBlue Express account, the “Total form visits” number will remain unaffected.
• Progress: your progress toward your goal. If you haven’t set a goal, you will see a prompt to do so.

Next is a list of the most recent form contributions. Click “View all contributions” to see the full list or download a report. 

The last module has links to additional tools, including Refcode Statistics, A/B Testing, Email Alerts, and Promote. 

Downloading Contribution Form data

To download data on your form, enter your form editor from the Fundraising page by selecting “Edit and preview” from the dropdown next to your form’s name. Click “Stats” at the top of the form editor. 

You’ll see a statistics table on your form’s performance, organized by refcode. Data points include:

1. Count: Number of contributions made
2. Visits: Number of people who landed on your form
3. Conversion Rate: Percent of people who landed on your form who donated (count divided by visits)
4. Mobile: Percent of contributions made on mobile devices
5. Total (avg.): Total dollars raised, followed by the average contribution size in parentheses
6. Recur #: Number of recurring contributions made, followed by the percent of contributions made that are recurring contributions in parentheses
7. Recur: Total dollars raised from recurring contributions

Select “Export all contributions” in the top right to download a spreadsheet of your contribution data (including donor names and email addresses).

Our Customer Service Team is here to help. Contact us with any questions about using ActBlue.