--- title: What is the difference between a social share and an ad on X (formerly known as Twitter)? description: Learn more about what a political ad link and social media share are. --- [Skip to content](https://help.actblue.com/hc/en-us/articles/16869115270423-what-is-the-difference-between-a-social-share-and-an-ad-on-twitter#main-content) English - United States Show submenu for translations ![ActBlue](https://help.actblue.com/hubfs/1-B-AB-HorizontalLockupLogo-FullColor-RGB.svg) Open main navigation Close main navigation - English - United States Show submenu for translations - [Contact us](https://help.actblue.com/hc/en-us/requests/new) [Contact us](https://help.actblue.com/hc/en-us/requests/new) How can we help you? - There are no suggestions because the search field is empty. 1. [ActBlue Support Documentation](https://help.actblue.com/hc/en-us) 2. [Donors & Grassroots Fundraisers](https://help.actblue.com/hc/en-us/donors-grassroots-fundraisers) 3. [Other](https://help.actblue.com/hc/en-us/donors-grassroots-fundraisers#other) # What is the difference between a social share and an ad on X (formerly known as Twitter)? A social share is an image and graphic that appears on X, formerly known as Twitter, when someone shares your form. Campaigns and organizations fundraising on ActBlue can create custom social shares for their contribution forms. Here is an example of a social share on X:   ![](https://help.actblue.com/hubfs/Knowledge%20Base%20Import/TwitterAdsSocialShare.png)   X prohibits paid advertising for political content. Anyone can still share a link to political content (such as ActBlue contribution forms), but they cannot pay to promote it. Since social shares are not paid for or purchased by any campaign or political organization, they are not political ads, and Twitter permits them. It’s helpful to note that ads on X say “Promoted” in the bottom left corner. An ad on X looks like this:   ![](https://help.actblue.com/hubfs/Knowledge%20Base%20Import/TwitterAdExample-2.png)   Unsure if you’re seeing an ad or a social share? 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