Disclaimer: ActBlue user roles and permissions dictate what users can do on our platform. If the tools or features mentioned in this article are unavailable to you, please speak to your Dashboard Admin(s) about updating your permissions.
Recurring contributions help build long-lasting relationships with supporters, make budgeting easier, and bring in more money. The recurring pitch tool allows you to write a custom pitch highlighting the recurring option at a supporter's final step of donating!
This feature is available for both monthly and weekly recurring contribution forms.
The arrow pointing from your pitch to the “Yes” button is also customizable.
Go to the Contribution Forms tab of your Dashboard and click on the 'Edit' button next to your form's name to open the form editor.
Go to the “Recurring settings” tab.
Choose “Recurring pitch” from the “Recurring promotion” dropdown menu.
Write your custom recurring upsell in the “Recurring pitch message” field. The pitch is limited to 140 characters.
Your pitch will appear on your form preview in real-time.
If your donor is on desktop, they will see the recurring pitch under the “Make it monthly!” button options, like in the image above. If the donor is on mobile, they will see the recurring pitch above those buttons. The arrow will always point to the “Yes” button:
The recurring pitch is static, so all donors will see it, including ActBlue Express donors:
To change the color of the arrow attached to your pitch, go back to the main menu of the form editor and select “Branding.”
Go to “Donation block elements” and scroll down to “Form accents.” Use the color picker to change the color of your arrow.
To remove the arrow, set the color to TRANSPARENT (do not use a # symbol).
Once you are happy with your arrow and pitch, click the green “Publish” button at the top of the form editor.
To remove the recurring pitch, set the “Recurring promotion” dropdown back to “No additional promotion”:
