Guidelines for Using ActBlue's Name

At ActBlue, we’ve worked hard to establish a brand that millions of donors trust. Making a political transaction is a high-information transaction — donors give their names, addresses, employer, occupation, and, in some cases, their employer addresses, and they trust ActBlue to keep that information safe. In addition, we are a high-profile target for hackers and those seeking to sow distrust in the process of making a small-dollar contribution, including high-ranking Republicans, all the way up to Trump. That’s why it’s vital for the success of groups using our platform that donors continue to see ActBlue’s brand as safe, secure, and trustworthy. 

To that end, we ask that every campaign or organization using our platform adhere to these guidelines when mentioning our platform:

• Do not refer to an ActBlue “error,” “problem,” or “issue.” If there is a legitimate issue with our platform, please contact us, and we will work with you to communicate that to your users.
• Because ActBlue is the fundraising platform you’re asking donors to trust, phrases such as “issue with ActBlue” instead of a plea of urgency could undermine your fundraising and sow a concern in donors that it’s unsafe to give online. Therefore, we ask that you not use ActBlue as a stand-in for your fundraising — if you mean that there is an issue with your fundraising, say that instead of “issue with ActBlue.”

If you are unsure if the language you hope to use meets our guidelines, contact your ActBlue representative or get in touch with us, and we can review it for you. 

If we see groups repeatedly breaking these guidelines, we will contact them directly.