Making a donation ask is the most essential part of your contribution form. Whether you’re asking for a one-time or recurring consultation, your ask needs to draw folks in – it should be compelling, engaging, motivating, and concise. Here are some best practices for creating a solid donation ask:
- Personalize the text on your form. Keep the messaging simple and motivational. Focus on asking your supporters to chip in as critical members of your movement. Donors want to give when you ask directly, empower them, and open the door for a long-term relationship.
- The text on the form should match the email or ad it’s coming from. The form doesn’t need to do all the work; it should just help make that final ask to an undecided donor.
- Always keep mobile in mind when drafting your donation ask. Make sure it is short enough to fit on a phone so your donors are encouraged to give using any device.
Your donation ask is an onramp to your movement and a critical opportunity to connect with donors. By creating a personal, specific ask, you empower a supporter and build a relationship with them! Head to your form editor today to customize your ask and gain traction.
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