In this article:
- Creating your supporter form
- Adding details to your supporter form
- Fundraising with your supporter form
- Your fundraising statistics
- Downloading supporter form data
Supporter forms are contribution forms a campaign or organization sets up for advocates like you to manage and share. If a group has sent you a link to make a fundraising page, you can set one up in just a few clicks.
Creating your supporter form
To set up your supporter form, log in to your ActBlue Express account or create on here. Click on the link that the group shared with you. You’ll land on a page with that group’s branding and messaging. If you want to fundraise for a group but haven't received a special link to do so, you can create a community form.
1. Finish the website address
Complete the form’s “Website Address” with a unique URL. Keep it short and easy to remember.
2. Personalize the title and ask
You’ll see a place for the form’s title and ask. The group might have already completed this to make things easy for you. You can customize this text with why you care about this candidate or cause.
Once you’ve filled in the details, click “Get Started.” You will see the live supporter form that you can use to fundraise.
Adding details to your supporter form
The affiliated organization has already branded your supporter form, but you can explore the form editor to customize more elements.
We recommend customizing contribution amounts. Presetting these numbers will make it quick and easy for your donors to select an amount. You can do this in your form editor’s “Preset donation amounts” tab.
Donors always have the option to type in an amount, but it’s best if the amounts listed on the form make sense for the people you’ll ask to give.
Click the green “Publish” button at the top of the form editor to save any changes you make before sharing the form.
Fundraising with your supporter form
You can copy and paste your form’s URL and ask friends, family, and social networks to pitch in.
Your fundraising statistics
To see your form’s fundraising statistics, log in to your ActBlue account, click “Account” in the top right corner, and select “Fundraising.”
Click on the title of your form.
You will see detailed information on your form’s performance, beginning with a bar graph that shows how your form has done in the past seven days. You can customize the time frame using the dropdown in the top right corner of the graph.
Next is a series of modules that dive deeper into your fundraising numbers.
- Conversion Rate: the number of conversions divided by the total number of visitors to your form. For example, if your form receives 200 visitors in a month and has 50 donations, the conversion rate would be 50 divided by 200, or 25%. For the strongest data, we don’t recommend donating to your form while logged in. Doing so can affect the accuracy of your conversion rate.
- Total form visits: the total number of people who visited your form. If you visit your own form while logged into your ActBlue Express account, the “Total form visits” number will remain unaffected.
- Progress: your progress toward your goal. If you haven’t set a goal, you will see a prompt to do so.
Next is a list of the most recent form contributions. Click “View all contributions” to see the full list or download a report.
The last module has links to additional tools, including Refcode Statistics, A/B Testing, Email Alerts, and Promote.
Downloading supporter form data
To download data on your form, enter your form editor from the Fundraising page by selecting “Edit and preview” from the dropdown next to your form’s name. Click “Stats” at the top of the form editor.
You’ll see a statistics table on your form’s performance, organized by refcode. Data points include:
- Count: Number of contributions made
- Visits: Number of people who landed on your form
- Conversion Rate: Percent of people who landed on your form who donated (count divided by visits)
- Mobile: Percent of contributions made on mobile devices
- Total (avg.): Total dollars raised, followed by the average contribution size in parentheses
- Recur #: Number of recurring contributions made, followed by the percent of contributions made that are recurring contributions in parentheses
- Recur: Total dollars raised from recurring contributions
Select “Export all contributions” in the top right to download a spreadsheet of your contribution data (including donor names and email addresses).
Our Customer Service Team is here to help. Contact us with any questions about using ActBlue.
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