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What is ActBlue Field Tools, and How Does it Work? 


 

What is ActBlue Field Tools, and how does it work?

Your all-in-one digital organizing hub for mobilizing a movement.

ActBlue Field Tools is an all-in-one suite of tools for organizing, outreach, and engagement. We empower progressive campaigns and causes to fundraise, share their stories and actions, get out the vote, and much more.

Field Tools clients have access to an administrative dashboard, where they publish actions for their supporters to take. These are highly customizable, can be drafted or scheduled in advance, and measured for growth and analysis. Within the admin dashboard clients can also manage their staff and volunteers through push notifications, broadcast SMS, teams and more.

Can anyone download Field Tools?

Field Tools is free to use for volunteers and available on iOS and Android for anyone located in the United States. However, campaigns can manage if certain actions are meant to be kept private or invite-only. This gives our campaigns maximum flexibility to mobilize internal staff or select organizers.

Ways to use Field Tools -

Field Toolsis a mobile app and web platform. With Field Tools, you can empower supporters to:

 

How has Field Tools been used?

  • Field Tools has been used to power large-scale national text banks.

For instance, on Wednesday March 25th in 2020, Field Tools partnered with When We All Vote for an epic #CouchParty to encourage Americans to register to vote. All participants teamed up to reach When We All Vote’s ambitious goal: texting 50,000 unregistered voters and encouraging them to get registered. The #CouchParty volunteer team blew that goal out of the water: in fact, they reached 50,000 voters in less than an hour.

The only thing left to do was aim higher, and their volunteers stepped up to the plate. In just three and a half hours, When We All Vote volunteers used Field Tools to reach over 400,000 unregistered voters. More than 60,000 participants joined the #CouchParty, and 7,500 volunteers used Field Tools to text voters. The tremendous success of the #CouchParty inspired our team to develop a few key takeaways for all organizations eager to replicate a high-impact, at-home event. Find them here.

  • Field Tools has been used to achieve grassroots success.

Mauree Turner made history by becoming the first publicly non-binary elected official in the US and the first Muslim member of the Oklahoma Legislature. Their campaign drew on the support of people who often do not see themselves represented in politicians. Turner won their primary by 250 votes, the same number of support IDs the campaign was able to secure using Field Tools.

Their team, which was composed of grassroots organizers without digital experience, had planned on campaigning by knocking on doors and holding in person events until COVID-19 exploded. Field Tools allowed them to transform easily into a remote operation. Turner’s campaign was the only one of its scale in Oklahoma that did not knock on doors due to COVID-19. Through Field Tools, Turner’s campaign spoke to 10,804 people with 27,790 text messages sent. Read more about how Representative Turner’s campaign utilized Field Tools and their advice for others using Field Tools here.

Our Story -

Field Tools (formerly Impactive) was founded in 2017 to empower grassroots campaigning through scalable technology, allowing volunteers to organize their family, friends, and local communities. We spent a whirlwind three years partnering with progressive organizations and campaigns, large and small, working closely with each partner to customize our products for their important work.

Ready to Get Started?

Check out our Start Your Field Tools Journey article to set up your campaign and practice publishing and sharing sample actions with yourself so you can see how they work from a volunteer's perspective.

Still have questions? Reach out to our team here.