--- title: Recurring Pitch description: Learn how to add a recurring pitch to your ActBlue contribution form. --- [Skip to content](https://help.actblue.com/hc/en-us/articles/16870074367767-recurring-pitch#main-content) English - United States Show submenu for translations ![ActBlue](https://help.actblue.com/hubfs/1-B-AB-HorizontalLockupLogo-FullColor-RGB.svg) Open main navigation Close main navigation - English - United States Show submenu for translations - [Contact us](https://help.actblue.com/hc/en-us/requests/new) [Contact us](https://help.actblue.com/hc/en-us/requests/new) How can we help you? - There are no suggestions because the search field is empty. 1. [ActBlue Support Documentation](https://help.actblue.com/hc/en-us) 2. [Core ActBlue](https://help.actblue.com/hc/en-us/core-actblue) 3. [Core Contribution Form Features](https://help.actblue.com/hc/en-us/core-actblue#core-contribution-form-features) # Recurring Pitch ### In this article: 1. [What is a recurring pitch?](https://help.actblue.com/hc/en-us/articles/16870074367767-recurring-pitch#what-is) 2. [How can I edit my recurring pitch?](https://help.actblue.com/hc/en-us/articles/16870074367767-recurring-pitch#edit) 3. [Can I edit the color of my recurring pitch arrow?](https://help.actblue.com/hc/en-us/articles/16870074367767-recurring-pitch#pitch-arrow) 4. [How will my recurring pitch appear to my donor?](https://help.actblue.com/hc/en-us/articles/16870074367767-recurring-pitch#pitch-appear) 5. [Can I remove the recurring pitch from my form?](https://help.actblue.com/hc/en-us/articles/16870074367767-recurring-pitch#remove) --- ### What is a recurring pitch? ActBlue Core's recurring pitch tool allows you to write a custom pitch highlighting the benefits of making a recurring contribution to your campaign or organization.  This feature is available for both monthly and weekly recurring contribution forms and will appear like this on your contribution forms: ![](https://actblue-img.s3.amazonaws.com/support.actblue.com/For+Campaigns+and+Organizations/FormFeatures/RecurringPitch/updaterecurringpitch-2.png) Please note that you cannot include a recurring pitch and incentive on the same form. --- ### How can I edit my recurring pitch? To edit your recurring pitch, start by opening up the form you'd like to make changes to and clicking the blue **Edit** button. This will open up the **Form Editor**: Next, select the **Recurring Settings** tab from the options provided: ![A screenshot of the form editor menu with the Recurring Settings tab highlighted.](https://actblue-img.s3.us-east-1.amazonaws.com/help.actblue.com/Recurring+Pitch/RecurringPitch_RecurringSettingsFormEditorTab.png) Select **Recurring Pitch** from the **Recurring Promotion** dropdown menu: ![A screenshot of the Recurring Promotion dropdown expanded with the Recurring Pitch option highlighted.](https://actblue-img.s3.us-east-1.amazonaws.com/help.actblue.com/Recurring+Pitch/RecurringPitch_RecurringPromotionDropdown.png) Finally, write your custom recurring upsell in the field provided. Please note that the pitch is limited to 140 characters. ![A screenshot of the Recurring Pitch section with the Recurring Pitch Message text field highlighted.](https://actblue-img.s3.us-east-1.amazonaws.com/help.actblue.com/Recurring+Pitch/RecurringPitch_RecurringPitchMessage.png) You should see your updated pitch appearing on your form preview in real time. Once you're happy with it, click the green **Publish** button: ![A screenshot of an example donation form with an arrow pointing from the Recurring Pitch Message field to the live preview of how it will appear on the form.](https://actblue-img.s3.us-east-1.amazonaws.com/help.actblue.com/Recurring+Pitch/RecurringPitch_LivePreview.png) --- ### **Can I edit the color of my recurring pitch arrow?** Yes! To change the color of your recurring pitch arrow, return to the form editor and select the **Branding** tab: ![A screenshot of the form editor menu with the Branding tab highlighted.](https://actblue-img.s3.us-east-1.amazonaws.com/help.actblue.com/Recurring+Pitch/RecurringPitch_Branding.png)   Next, select **Donation Block Elements** and then scroll down to **Form Accents**. Use the color picker provided to change the color of your arrow: ![Donation block elements isolated under the branding submenu.](https://actblue-img.s3.amazonaws.com/support.actblue.com/For+Campaigns+and+Organizations/FormFeatures/RecurringPitch/recurringpitch9.png)   ![Form accents with a shade blue and its corresponding hex value shown.](https://actblue-img.s3.amazonaws.com/support.actblue.com/For+Campaigns+and+Organizations/FormFeatures/RecurringPitch/recurringpitch10.png) To remove the arrow completely, set the color to TRANSPARENT (do **not** use a # symbol). Once you're happy with the changes to your arrow, click the green **Publish** button to save your changes. --- ### How will my recurring pitch appear to my donor? If your donor is on a desktop computer when donating, they will see your recurring pitch appear under the **Make it Monthly!** button options: ![](https://actblue-img.s3.amazonaws.com/support.actblue.com/For+Campaigns+and+Organizations/FormFeatures/RecurringPitch/updaterecurringpitch-2.png) If your donor is contributing on mobile, they will see your recurring pitch appear above those buttons.    ![An arrow points down from the recurring pitch to the check boxes to make a recurring or one-time donation.](https://actblue-img.s3.amazonaws.com/support.actblue.com/For+Campaigns+and+Organizations/FormFeatures/RecurringPitch/recurringpitch6.png) To confirm, your recurring pitch arrow will always point to the **Yes** button regardless of how your donor is contributing. Your recurring pitch is also static, so all donors will see it, including ActBlue Express donors: ![A contribution form with filled in payment information.](https://actblue-img.s3.amazonaws.com/support.actblue.com/For+Campaigns+and+Organizations/FormFeatures/RecurringPitch/recurringpitch7.png)   --- ### Can I remove the recurring pitch from my form? Yes - to remove the recurring pitch from your form, return to the **Form Editor** and select the **Recurring Settings** tab:  ![A screenshot of the form editor menu with the Recurring Settings tab highlighted.](https://actblue-img.s3.us-east-1.amazonaws.com/help.actblue.com/Recurring+Pitch/RecurringPitch_RecurringSettingsFormEditorTab.png)  Next, select **No Additional Promotion** from the **Recurring Promotion** dropdown:  ![A screenshot of the Recurring Promotion dropdown with the No Additional Promotion option highlighted.](https://actblue-img.s3.us-east-1.amazonaws.com/help.actblue.com/Recurring+Pitch/RecurringPitch_NoAdditionalPromotion.png) - [Donors & Grassroots Fundraisers](https://help.actblue.com/hc/en-us/donors-grassroots-fundraisers#main-content) - [Donor Guides](https://help.actblue.com/hc/en-us/donors-grassroots-fundraisers#donor-guides) - [Contributions](https://help.actblue.com/hc/en-us/donors-grassroots-fundraisers#contributions) - [ActBlue Express Accounts](https://help.actblue.com/hc/en-us/donors-grassroots-fundraisers#actblue-express-accounts) - 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