Recurring Pitch – ActBlue

ActBlue user roles and permissions dictate what users can do on our platform. If the tools or features in this article are unavailable to you, speak to your entity Admin first about updating your permissions.

Recurring contributions help build long-lasting relationships with supporters, make budgeting easier, and bring in more money.

The recurring pitch tool allows you to write a custom pitch highlighting the recurring option at a supporter's final step of donating.

This feature is available for both monthly and weekly recurring contribution forms.

The arrow pointing from your pitch to the “Yes” button is also customizable.

Go to the Contribution Forms tab of your Dashboard and click on the 'Edit' button next to your form's name to open the form editor.

screenshot with a box around the edit option next to the contribution form's name.

Go to the “Recurring settings” tab.

screenshot of a box around the recurring settings option.

Choose “Recurring pitch” from the “Promote recurring donations” dropdown menu.

screenshot of the recurring pitch option under the promote recurring donations section.

You can add a recurring incentive to your form and the recurring pop-up.

Recurring incentives are free gifts for supporters who sign up for a recurring donation. You cannot include a recurring pitch and incentive on the same form.

Write your custom recurring upsell in the “Recurring pitch” field. The pitch is limited to 140 characters.

Your pitch will appear on your form preview in real time.

A donation form with an arrow pointing to the recurring pitch.

If your donor is on desktop, they will see the recurring pitch under the “Make it monthly!” button options, like in the image above. They will see the recurring pitch above those buttons if they are on mobile. The arrow will always point to the “Yes” button:

An arrow points down from the recurring pitch to the check boxes to make a recurring or one-time donation.

The recurring pitch is static, so all donors will see it, including ActBlue Express donors:

A contribution form with filled in payment information.

To change the color of the arrow attached to your pitch, go back to the main menu of the form editor and select “Branding.”

Edit form options with the branding submenu highlighted.

Go to “Donation block elements” and scroll down to “Form accents.” Use the color picker to change the color of your arrow.

Donation block elements isolated under the branding submenu.

Form accents with a shade blue and its corresponding hex value shown.

To remove the arrow, set the color to TRANSPARENT (do not use a # symbol).

Once you are happy with your arrow and pitch, click the green “Publish” button at the top of the form editor.

The publish button under the edit form settings.

To remove the recurring pitch and arrow, delete the text in the “Recurring pitch” field and publish your changes.

The amount of support that the ActBlue Customer Service Team can provide is dependent on the permissions that you have. Check with your entity Admin about your assigned role.

If you have any questions, please contact our support team using the email address you use to access your ActBlue account.

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