What is remarketing?

Have you ever placed something in your cart while shopping online but never actually made the purchase, only to receive an email shortly afterward that asks if you’re still deciding on it? That’s remarketing. We’ve built that feature into our contribution forms, so your campaign or organization can follow up with visitors who landed on your form but didn’t complete a contribution. Remarketing increases conversion rates and gets the most out of every ask by bringing in more dollars without extra work.

Here’s how it works: Donors who leave your form before donating will automatically receive an email thirty minutes after their incomplete donation. What counts as an incomplete donation? A donor selects a contribution amount and fills in their email address but leaves the page before filling in their credit card info. If that happens, they get a reminder with a link to your form asking them to complete their contribution.

Remarketing is turned on for all forms — except for Tandem and community forms — by default. You can turn remarketing off in the form editor. 

Go to the Contribution Forms tab of your Dashboard toolbar and click the “Edit” button next to your form’s name to open the editor.

Go to the “Remarketing” tab.

Uncheck the “Enable remarketing” box and publish your changes.

Customizing your remarketing email

A button with the text “Finish your donation” that links to your contribution form is automatically in every remarketing email. Still, we recommend adding a message specific to your cause or campaign. Make the case for why it’s so crucial that donors complete their donation. Enter your message in the “Remarketing email body” field.

Don't forget to publish any changes you make. 

Any branding that you applied to receipts will apply to remarketing emails. An unbranded email won’t include any logo.

If you have any questions, please contact our support team using the email address you use to access your ActBlue account.