In this article:

1. Why is proper image use important?
2. Best Practices: Sourcing images for fundraising

Why is proper image use important?

Images create a personal online presence, attract donors, and are an opportunity to portray your brand and mission. Clear, compelling photographs on your contribution forms can make a big difference. While strong images are crucial to your success, we strongly recommend that you vet your images and acquire consent from anyone depicted in a particular image. Here's why:

• Images can make or break your cause. Contribution forms are highly shareable, and the photos you use can increase traffic and expand your reach.
• High shareability means high potential visibility. We recommend using photos that positively uplift the goals of your fundraiser and align with your organization's values.

Best practices: sourcing images for fundraising

Personalized and clear images make a difference in online fundraising. iPhone and personal camera images get the job done, but professional images are much more inviting to click on. Here are some ideas that can help you achieve a seamless aesthetic:

• What are the major themes of your campaign or cause? Create and utilize images that support those concepts; the more creative and personal, the better.
• Acquire affirmative consent of anyone portrayed in your public-facing images. Featured images can end up in social shares​, online news, and media posts. 
• You can also use stock photos to enrich your online footprint.
• Creative Commons is a great tool for finding free, easily accessible imaging that contains relevant imagery and themes.

Consider following these guidelines and tips as you build your contribution forms and take them live.

If you have any questions, please contact our support team using the email address you use to access your ActBlue account.