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Remarketing

Disclaimer: ActBlue user roles and permissions dictate what users can do on our platform. If the tools or features mentioned in this article are unavailable to you, please speak to your Dashboard Admin(s) about updating your permissions. 

What is remarketing?

Have you ever placed something in your cart while shopping online but never actually made the purchase, only to receive an email shortly afterward that asks if you’re still deciding on it? That’s remarketing. We’ve built that feature into our contribution forms, so your campaign or organization can follow up with visitors who landed on your form but didn’t complete a contribution. Remarketing increases conversion rates and gets the most out of every ask by bringing in more dollars without extra work.

Here’s how it works: Donors who leave your form before donating will automatically receive an email thirty minutes after their incomplete donation. What counts as an incomplete donation? A donor selects a contribution amount and fills in their email address but leaves the page before filling in their credit card info. If that happens, they get a reminder with a link to your form asking them to complete their contribution.

Remarketing is turned on for all forms — except for Tandem and community forms — by default. You can turn remarketing off in the form editor. 

Go to the Contribution Forms tab of your Dashboard toolbar and click the “Edit” button next to your form’s name to open the editor.

 

 

A screenshot of an example contribution form with an arrow pointing to the Edit button.

 

 

Go to the “Remarketing” tab.

 

 

A screenshot of the form editor with a box around the Remarketing tab.

 

 

Uncheck the “Enable remarketing” box and publish your changes.

 

 

A screenshot of the Remarketing tab of the form editor with the Enable Remarketing checkbox checked.

 

 

Customizing your remarketing email

 

A button with the text “Finish your donation” that links to your contribution form is automatically in every remarketing email. Still, we recommend adding a message specific to your cause or campaign. Make the case for why it’s so crucial that donors complete their donation. Enter your message in the “Remarketing email body” field.

 

 

A screenshot of the Remarketing Email Body section of the Remarketing tab with a field for entering a custom remarketing message and a button labeled Send a Sample Remarketing Email.

 

Don't forget to publish any changes you make. 

 

Any branding that you applied to receipts will apply to remarketing emails. An unbranded email won’t include any logo.